London Pride is a smooth and complex beer. It has a distinctive malty base, complemented by a rich balance of well-developed hop flavours from the Target, Challenger and Northdown varieties in the brew. The perfectly balanced flavour makes an excellent accompaniment to traditional, hearty meals such as Steak & Kidney pie.
At 4.7% ABV, it is “An astonishingly complex ale for its strength.” Roger Protz.
• London Pride is the classic premium ale and is the UK’s number one premium ale brand.
• Winner of numerous awards including CAMRA Champion Beer of Britain and Supreme Champion at the International Beer & Cider Competition.
• Sales continue to grow year on year and Pride’s market share has more than doubled since 1996.
• Supported by high profile, high quality advertising support, including TV, press, outdoor and radio advertising.
• Regular promotions and sampling.
• A full range of POS material including branded glassware, promotional clothing and accessories.
• London Pride is the official beer of the English Golf Union and the Flora London Marathon.